The brand is not known and the number of followers on Instagram is not increasing, so I would like to ask if I should spend money on advertising. After looking at the shop and SNS, I felt that there were different issues, so this time I suggested reviewing the concept and work and how to promote it. * * ▼ Japan's largest handmade and handcrafted mail order site "minne" by GMO Pepabo bit.ly/3ZLD0GP ▼ For those who want to sell handmade works online bit.ly/3MgphVv ▼ This time's questioner (no. 150) petit chaton's shop https://minne.com/fmdi22meow --------------------------------- Hello Mao, everyone at Minne Lab. I am a sewing worker who has been working for 8 years at a company that repairs and remakes clothes. In my handmade activities, I make Scandinavian-style cloth accessories with the theme of "cute and elegant cloth accessories for adults", and I am particular about providing products with beautiful and careful sewing, convenience, and durability. My main job is in the service industry, so I work five days a week, including weekends, and when I have time, I spend it all on making handmade items and posting on Instagram. My consultation is about my work, but I feel quite depressed when I see artists who have fewer posts than me on Instagram but have a lot of followers because my awareness is too low and it doesn't lead to sales promotion. Should I spend money on Instagram advertising? Am I being too impatient? That's the question. I'm embarrassed to say this, but I got divorced when my child was 0 years old, and I am currently a single mother raising a 2-year-old child. When I returned to work after maternity leave and childcare leave, my employment conditions became worse and I couldn't return as an employee, so I worked overtime until late at night during the busy season, worked on weekends, and spent less time with my daughter, but when my take-home pay did not exceed my monthly salary as an employee, I felt that I had reached my limit in working at my current company, so I started working seriously as a handmade artist. I am currently living with the help of my parents, but in the future I would like to live as a self-employed person so that I can raise my child on my own income. Therefore, as a foundation, we will unify the brand concept from July 2022 and post on SNS every day from this year, mainly on Instagram, but the growth of followers is three steps forward and two steps back. My goal for this year is to have 1,000 followers, but is that impossible for me? I want to use neat stitching and carefulness as my weapon, but it's hard to convey that. I am used to using fabric materials and sewing machines, so I am particular about the materials and tools I use for my products. I also invest in materials and materials. I have limited time to devote to handmade production, so I don't have many products on minne, but when I see other handmade artists, I can't help but feel frustrated. I would be very grateful if you could give me some advice. Thank you. --------------------------------- ■ We are always looking for artists to share their concerns: https://bit.ly/3bDCtOy ■ Please feel free to send us your thoughts on the video: https://bit.ly/2YRj8ph * * "Good Morning! minne LAB" is an official video stream delivered by the artist activity advisor of the handmade sales and purchase site "minne" to artists who are working on creating things. The video recording is being live streamed on the minne LAB Instagram account (/minne_lab). If you want to see the whole stream, please take a look at the Instagram live as well ♪ * * "I can't take good photos" "I'm worried about setting prices" ... To solve the problems of handmade artists like these, minne offers "Help and Guide". ▼minne Help and Guidehttps://help.minne.com/hc/ja [Books] The revised version of "Minne Teaches You the Basics of Selling" by Mao Wada, an advisor for minne's artist activities, will be released on March 16, 2023. ■ Book introduction and mail order introduction: https://book.impress.co.jp/books/1121... ■ Amazon: https://www.amazon.co.jp/dp/4295016195/ ■ Rakuten Books: https://books.rakuten.co.jp/rb/17408287/ [SNS] Please follow us ◎ ■ Official Twitter: /minne_lab ■ Official Instagram: /minne_lab ■ Mao Wada's Twitter: /ma0_k #concept #onlinesales #handmadeartist