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Mykhailo Kolisnyk is a teacher at leading business schools in Ukraine and Belarus, professor of business at the Kyiv School of Economics, shares the secrets of the psychological traps of money and talks about the unexpected paradoxes of decision-making, and once again proves that man is an irrational being. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)