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Products and their development Course Product management Lecture 1

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Published on May 5, 2021

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We are starting to publish a course on product management. This is the first introductory lecture. 00:00 Stanislav Minasov, introduction 2:06 What will the lecture be about 2:49 What is a product 4:48 Product or project 8:19 How a product arises and where to find it 12:21 What type of need is best 14:35 Questions 32:58 Break 34:56 A good presentation (using Apple as an example) 40:05 Product components 45:43 Product life stages 51:08 Questions 58:02 What is a metric 1:01:01 Users and metrics (how to find one in the other) 1:01:24 Conversion 1:02:57 New user growth 1:03:51 User churn 1:04:21 CPACAC 1:07:43 LTV 1:09:48 A few more useful metrics (active users, turnover, ARPU, ARPPU, bounce rate, PTAT, EBITDA, number of sessions) 1:12:25 VK Team Questions are unlimited opportunities to prove yourself. We make modern and fast Internet services available to everyone. On this channel, we share the experience of VK company, talk about technologies, our educational projects and the life of the team. ???? VKontakte Community: https://vk.com/vkteam ????‍???? VK Education: https://education.vk.company/ ???? Championships: https://cups.online/ ????‍???? Career in VK: https://team.vk.company/

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