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Performance marketing is a difficult task regardless of the size of the business. ???? Especially now that Google's policy change has made targeted advertising difficult, it is expected that many companies are struggling with performance marketing. Today, in Small Talk Lounge, we have invited Director Gwangsoo Kim of BAT, a comprehensive brand agency. ???? Meet everything in the video, from the latest status of performance marketing and future direction, to whether your brand needs performance marketing and what you can do starting tomorrow! 00:00 Intro 00:10 Self-introduction 01:49 Current status of meta-targeting advertising 02:15 Current status of performance marketing 03:39 Future trend of performance marketing 05:52 The essence of marketing is not the medium 08:19 Persuading clients should be viewed as a long-term matter 09:37 Signs that marketing is going well 11:02 What brands should prioritize over other things 12:20 Signals when performance marketing is going well 14:54 Step-by-step marketing to build a brand 19:06 Try 'this' starting tomorrow