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????️ Our 6th episode of AccapeCast is now live! Today's topic is strategic communication for associations! ???? How can associations use communication efficiently to strengthen their presence and engagement? In today's episode, we will learn how ACCAPE has structured its communication to achieve its goals and strengthen its performance. ???? To discuss the topic, we welcomed Iraê Mota, ACCAPE's press officer, and Ricardo Lemos, the association's podcast advisor. They shared valuable ideas about the importance of communication in the associative context and the strategies adopted by the institution. ???? The conversation was led by ACCAPE's president, Maria Sheila, and director Manuela Lima, who enriched the debate with questions and perspectives on the challenges and opportunities of communication in an association. ???? We thank everyone who participated in the production of this episode, designed to bring relevant information about strategic communication in the associative world. ???? Don't miss it! Watch now and discover how effective communication can transform an association's performance!