Moderate dictatorship, elite audience and powerful marketing. The guest of this episode is Oleg Torbosov, the founder of the elite real estate agency Whitewill. His company operates all over the world: Moscow, London, the Emirates, Miami. But at the beginning of the journey, everything was not so luxurious: Oleg started as a waiter and "buried" 13 businesses. Today, our hero works 6 hours a week, and the amount of deals closed in Whitewill per year is 161 billion. We learned how Oleg managed to achieve this and about his philosophy of "life design". Does salary determine a person's value to the world? Is an entrepreneur who has not left the operating system in 10 years bad? We paid special attention to the topics of working with a luxury audience and marketing: how to start working in the premium segment and how does Whitewill promote itself? Oleg throws away books given to him and never gives his own. But he made an exception for our subscribers. How to win a book by Oleg Torbosov: 1. Take a screenshot of yourself watching this podcast; 2. Publish it in stories with the following tags: @tsyplusha, @beranastasii, @notsweetbusiness; 3. Wait for the result — we will write to you! Women's clothing brand DAISYKNIT. For a ready-made capsule wardrobe or the perfect suit — https://clck.ru/3BKNkm. We recommend you take a look!** Exclusive conditions from Ation.Law https://ationlaw.ru/ for our listeners: check-up with a 25% discount until the end of summer + free consultation*** Oleg's blog: / olegtorbosov ???? Host Anna Tsyplukhina – / tsyplusha, https://tsyplusha.com ???? Host Anastasia Beresneva – https://beranastasii.ru/, / beranastasii Make-up artist - Tatyana Petrova (Tanya Ginza) / tanya.ginzaa, https://www.behance.net/04e49ea6 Our last episode with Oleg: https://podcast.ru/e/89Opl1eda-Q Website of "Not Sweet Business": http://notsweetbusiness.ru Instagram*: instagram.com/notsweetbusiness VKontakte: https://vk.com/notsweetbusiness Email: [email protected] The podcast was created by the studio "Nesladkiy Prodakshne" *Instagram and Meta are recognized as extremist and banned in Russia. **Advertising. Advertiser: OOO MAXPRO, INN 7017486053, erid: 2VtzqveAAt7 ***Advertising. Advertiser: IP Vozian Polina Aleksandrovna, INN: 500918638538, erid: 2SDnjdK9iBT 00:00 start 00:43 greetings from the hosts 02:13 guest of the episode - Oleg Torbosov 03:41 Oleg talks about the graveyard of projects and remembers Guf 05:43 sharing a legal life hack for business 07:46 how did Oleg design his life? shares the rules of life organization 12:56 discussing minimalism and experimenting with life 16:00 suddenly: discussing manual and automatic transmissions 17:54 Oleg works 6 hours a week — how is this possible? 21:00 why can't all entrepreneurs quit the operating system? 23:08 how to stop working 10-15 hours a day? 28:00 "hiring an assistant is one of the most important tasks of an entrepreneur" 28:44 Anya worries that she is too kind to her team and asks for advice 32:34 why doesn't Oleg want to tighten the screws in the team, although he is losing profits? 37:16 the most candid advertising in our podcast 39:40 how to learn to delegate responsibility for tasks in your business? 44:00 "you need to be prepared for money" 48:50 how to start working with a solvent audience? 55:27 How does Oleg's agency choose promotion tools? 1:01:46 What is important in working with high-income people? 1:03:36 Is a person's value determined by their salary? 1:09:55 Oleg about his youth and work as a waiter 1:15:37 What advice would Oleg give to a budding entrepreneur? #torbosov #whitewill #interview #podcast #unsweetbusiness