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Oh, there's a crisis! This is the POD Ser Pauta segment where we talk about the challenges and adventures that only we, press officers, face every day. I bring you real stories - or not so real - to help you keep your relationship with the client and the journalist intact, free from crises. We'll have practical tips, valuable advice and, of course, answer your questions. After all, my mistakes don't have to be the same as yours. What would you do if an interview didn't go exactly as planned? Freaking out is not an option! Today I'm going to tell you about an interview that took place during a big launch with a foreign spokesperson and that ended up going completely off the rails, generating a series of crises. If you share an audio with your question or telling about that crisis/headache you experienced, I'd love to exchange ideas. Send your story to: (11) 95665-6370