Our guest is Masha Balueva (@baluevama). Blogger, content creator, founder of the clothing brand Far Niente. In this video, we talked about Masha's path in blogging, the development of her clothing brand, mistakes in business, impostor syndrome and the nuances of working from Europe. Create a fashion brand from scratch in 6 months on the Fashion Impulse Pro course: http://tinyurl.com/5c2r9rny COMPETITION! To get a Far Niente suit, you need to write "I'm participating" in the pinned comment and follow the @farniente account on Instagram*. Due to complex logistics, the competition is held among participants located in the Russian Federation. We will use a random number generator to determine one winner who will receive a prize. The results will be posted on February 22 in the TG channel - https://t.me/hacking_fashion The image on the presenter is the Shi-Shi brand Register for our broadcasts to receive additional materials https://tinyurl.com/3hm4zxbp More information about our courses: https://tinyurl.com/2vn6h6wx Social networks: @fashionfactoryschool* Telegram - https://t.me/hacking_fashion VK - https://vk.com/fashionfactoryschool *Instagram is a product of the Meta company*, which is recognized as an extremist organization, whose activities are prohibited in the Russian Federation. Timeline: 00:00 What the video is about 01:49 Getting to know Masha 01:57 About life in Spain 03:48 Is it possible to work from Europe for Russia 04:28 Masha about contracts 05:00 About adapting the blog to a European audience 06:33 Masha about the role of her boyfriend in the blog 08:12 About areas of activity 08:57 Masha about the beginning of her path in blogging 13:04 About interest in fashion 14:43 About a Telegram channel on style 15:50 About impostor syndrome and hate 17:49 About a channel on style 19:33 Masha about trends 21:21 About the clothing brand Far Niente 22:57 Why tracksuits? 26:00 "I am a man of broad hands and do more than I can afford" 26:14 about mistakes and a business plan 26:57 about the core of the brand 28:00 about the brand name Far Niente 28:30 Masha about her parents and Italy 30:00 brand philosophy 31:23 about the brand's range 34:40 about the difficulties 35:47 how to create your own fashion brand 36:23 about the brand team 37:43 about design 38:43 about production 39:24 COMPETITION! 40:06 about brand promotion 41:53 advice for those who want to create their own brand 45:14 about plans for brand development 48:10 fashion blitz #fashionfactory #fashionfactoryschool