In this episode, you will see a complete analysis of BetterPB to find its main growth lever, Mineiro's networking playbook, which growth area to specialize in, how to evolve in analytics even if you are a humanities student, which company is catching Mineiro's attention and how he manages to run two companies at the same time. Grab your coffee and sit down with Gabriel Costa, Mineiro, for a light and deep chat that every Marketing, Growth leader and founder needs to have. This podcast was created to document, and reach more people, many of the cool conversations Mineiro has when he is having coffee with friends, employees and students. ___ ⭐ BLACK FRIDAY GLA ⭐ GLA's Black Friday offer also offers lifetime access, just like most digital schools are offering, but that alone is not enough... That's why GLA's Black Friday is MUCH more than a bunch of online courses, you will have a mentor to accompany you and accelerate your career! Click to learn more: tinyurl.com/BfCmEp05 ___ With each sip of coffee, Mineiro brings a new section with deep layers of learning, in an uncomplicated tone of a good Café Mineiro: 1. Find the Child - A complete analysis of BetterPB, the first powdered peanut butter in Brazil. Mineiro explores the unit economics and business model, addressing average ticket, profit margin, customer retention and the impact of the Better Club loyalty program to strengthen the brand. 2. No Filter - A guide to building your greatest asset: relationships! Mineiro shows his networking playbook, which contains 5 practical principles with tactics to maintain long-term relationships and create valuable connections. 3. Questions and Answers - Like Instagram boxes, Mineiro answers five practical insights from the GLA community: 1. I work in several areas of Growth, but which one should I specialize in? 2. Tips for improving analysis, being from the humanities. 3. Which companies have caught Mineiro's attention recently? 4. Essential practices that helped the Mineiro to undertake successfully. 5. How to run two companies at the same time? ___ 📣 BECOME A GROWTH LEADER The Growth Leaders Academy (GLA) is a complete ecosystem that is training the next generation of growth leaders! 🎯 Learn how to be a part of it: tinyurl.com/SejadeGrowth 🔗 Links mentioned in the episode: ➤ Give us feedback about the program, and have your company analyzed by the miner: tools.gomerlin.com.br/chat/df455a02-f0e8-47ab-814c-26fd03cba1a8 ➤ Child's metaphor: • Child's metaphor: The mental model ... ➤ The Map of Levers: tinyurl.com/MapaAlavancasCafeMineiro ___ 🟢 Gabriel Mineiro's social networks: 💠 INSTAGRAM: www.instagram.com/gabrielcmineiro 💠 LINKEDIN: www.instagram.com/growthleadersacademy/ ___ 🟢 GLA's social networks: 💠 INSTAGRAM: tinyurl.com/InstaGLA 💠LINKEDIN: tinyurl.com/LinkedinGLA ___ 📣 Take a FREE DIAGNOSIS of your company's growth maturity, and DISCOVER THE BOTTLENECKS that are preventing your company from growing more: tinyurl.com/diagnosticogla CHAPTERS: 00:00 - Opening 00:52 - Find the child BetterPB 12:20 - No filter The Mineiro's networking playbook 23:41 - In which area should a Growth professional specialize? 24:50 - Tips for evolving analysis, being from the humanities. 26:07 - Which company caught the Mineiro's attention the most recently? 27:18 - What helped the Mineiro to undertake.⁠ 29:10 - How to run two companies at the same time? 30:56 - Sign up!