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Profit margin and markup are completely different concepts. However, many entrepreneurs still get confused. To simplify this topic, I welcome Fabiana Scaramal, Management Consultant at Instituto Bulla, to Descomplica. ➡️ Markup is the percentage that is applied to the cost price of the product; ➡️ Profit margin is the difference between the selling price and the purchasing price; ➡️ Ideal is an average profitability margin above 30%. AND MUCH MORE! ???? 7 MISTAKES IN INVENTORY MANAGEMENT – Descomplica Farma (Ep. 48) • 7 MISTAKES IN INVENTORY MANAGEMENT – Descomplica Farma... ???? Farma Contábil Blog: https://farmacontabil.com/blog/ Did you watch the video and like it? We just ask that you subscribe and leave your like. ???? IT'S FREE! This is important for us to continue our work. You can also read the articles on our website. https://farmacontabil.com/