2,843,696 views
In this General Marketing Course we will see the following content: 0. WELCOME - 0:00 1. INTRODUCTION 0:11 2. MARKETING - 2:41 What is marketing? Marketing environment 3. MARKETING MIX - 35:57 Product Price Place or Distribution Promotion or Communication 4. THE SALE - 58:13 5. ADVERTISING - 01:04:55 Banners TV advertising Newspapers or magazines Signage Billboards Exhibition at fairs Triptychs and biptychs Stationery Digital media 6. THE CONSUMER - 01:10:53 Consumer behavior model Behavior determinants Phases of the purchase decision process Types of purchasing behavior The purchasing behavior of organizations 7. MARKET SEGMENTATION - 02:03:21 The market Market levels Market typology Segmentation criteria The target audience Market positioning 8. THE COMPETITION - 02:25:36 9. THE BRAND - 02:29:24 Corporate identity Corporate image Logo Name Slogan Typography Colors 10. THE MARKETING PLAN - 02:57:58 Description of the situation Target audience Setting objectives Strategies and tactics Portfolio Segmentation Positioning Marketing Mix Action plan Budget Supervision 11. EXAMPLE OF A MARKETING PLAN - 03:07:22 12. CONTINGENCIES - 03:25:01 Oversights Mistakes to avoid Successful campaigns Failed campaigns ===================================================== Material: http://yoneygallardo.com/curso-de-mar... ================================================== DONATIONS: http://bit.ly/2Hx7tD8 ======================================================= Digital Marketing Service: https://www.habilweb.com/marketing-di...