Marketing Analysis of Frisian Flag Vs Ultra Milk Products Group 5

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Manajemen Class 3A

Published on Jan 17, 2025
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In this video, we will discuss the marketing analysis of Frisian Flag and Ultra Milk, two very popular brands of boxed milk in Indonesia. Frisian Flag is known for its strong health campaign, while Ultra Milk emphasizes the quality of fresh milk and the durability of its products. This video will review various aspects of both marketing strategies, from branding, target markets, to how each brand communicates with consumers through promotions and product innovations. Not only that, we will also compare the market segmentation and intermediation strategies used by these two brands. Which is more successful in attracting consumer attention and loyalty? Watch the full analysis only in this video!

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