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Pack your bags. We are going on a journey along the route "France of the 19th century - today". Today we will talk about the favorite of Kanye West, Audrey Hepburn and counterfeit factories. The brand that created the cult of checkers, collaborations and logomania - Louis Vuitton. How did a small trunk shop on the Champs Elysees grow into a fashion empire that swallowed up a bunch of fashion houses? How was a family that collaborated with Napoleon forced out of their own company by a businessman? And what did the LVMH fashion monopoly lead to? Take your seats, the next stop is luxury. Subscribe to the Fashion Podcast: Vkontakte: https://vk.com/modnypodkast Rutube: https://rutube.ru/channel/24561268/ Zen: https://dzen.ru/modnypodkast Find out all the news of the project and read us in Telegram https://t.me/modnypodcast Social networks: Alexey Sukharev https://t.me/suharevstyle TIME CODES 00:00 — Beginning 01:37 — The story of one family: how it all began 03:17 — How Louis reached Paris and conquered it 07:45 — Heirs of the fashion empire 14:19 — The creation of LVMH and the expulsion of the family from their fashion house 19:08 — The great reformer: how Bernard Arnault changed the fashion industry 20:07 — A new era of Louis Vuitton 23:29 — The bright era of Marc Jacobs 29:06 — Nicolas Ghesquière and the fashion house's new victories 30:21 — The King of Hype — Kim Jones 31:35 — The Industry's Favorite — Virgil Abloh 35:14 — LV under Pharrell Williams 37:13 — Advertising Campaigns 40:05 — The World of Luxury Louis Vuitton #louisvuitton #lvmh #fashionpodcast #louivuiton #fashion #alexeysukharev #fashionpodcast