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Meet Avenue ????https://materiais.avenue.us/avenue-ba... In today's video, we'll discover the secrets behind the Ferrero Family's chocolate fortress in Alba, a small Italian town. The fortress is the headquarters of the Ferrero Group, creators of Nutella, Tic Tac, Kinder Ovo and Ferrero Rocher. With 31 factories on five continents, Ferrero products are present in more than 170 countries, representing an epic journey from a modest bakery to an empire valued at more than 30 billion dollars. However, this success story is marked by tragedies, from the untimely deaths of key members to the recent passing of Pietro Ferrero. But in the end, it reveals in Giovanni Ferrero, the third generation of the family, a leader who emerged as the richest man in Italy and today leads a global empire that transcends the world of chocolate. Explore the details with us, from Michele's curious tests with her children to the strategies that made Ferrero a leading brand! Like! ???? Subscribe! ???? Turn on notifications! ???? Become a member: / @curiosomercado Business contact: [email protected] Social Networks: Instagram: / curioso.mercado TikTok: / curiosomercado Newsletter: https://curiosomercado.substack.com/ Twitter: / curiosomercado Loja do Curioso: https://www.reserva.ink/curiosomercado Curioso Mercado - Content for those who have content.