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Influence is part of Jequiti's DNA, with its close relationship with celebrities since the beginning, collabs in product launches and the iconic figure of Silvio Santos himself. All of this has served as the basis for the brand's success, with the influencer marketing strategy as an important pillar of the company for years. To talk about this, Papo de Influência welcomed Larissa Fontanini, Jequiti's Marketing Director, who tells a little more about this story and the secret behind her strategy. ABOUT THE GUEST A civil engineer by training, Larissa Fontanini saw in marketing the possibility of building other types of bridges: between brands and consumers. Having worked for companies such as Natura and General Mills, she is now the Marketing Director of Jequiti Cosméticos. / larissa-fontanini-6b70b01a To learn more about Jequiti: https://www.jequiti.com.br/ Follow Papo de Influência: Follow us on social media and stay up to date with the news and main highlights: Linkedin: / squidb2b Website: https://squidit.com.br/ Papo de Influência Instagram: / papodeinfluenciasquid #Jequiti #influencermarketing #influencers #strategy