Hooray! The first episode of “Founders” – the author’s podcast by Denis Kutergin (YouDo) and Eduard Gurinovich (CarPrice), in which the hosts and their guests (founders of large and fast-growing companies) discuss how to further develop business in Russia. Founders is a podcast for those who want to keep up with all the trends of the current state of affairs. The first guest of the podcast was Ivan Khokhlov, co-founder of the clothing brand 12 STOREEZ. In this episode: • How the sale of a stake to the Baring Vostok fund affected the business • Why the brand’s transition to the premium segment caused a negative response from customers. • What's good about marketplaces, but why this is not the 12 STOREEZ path • Do successful clothing manufacturers need sub-brands • Why men, on average, pay less attention to their appearance • How the 12 STOREEZ strategy will change in 2023 • Advice for future company founders Subscribe to the hosts: https://t.me/kutergin_on_fire — Denis Kutergin's channel on Telegram. https://t.me/gurinovich_shares — Eduard Gurinovich's channel on Telegram. 👍 Podcast partner — Alfa-Bank: the most technologically advanced bank for entrepreneurs. Listen to the episode to the end and take part in the bank's competition! Products for business — https://alfabank.ru/sme/ 👍 Information support for the project — "VK for business" https://vk.com/business Episodes are released earlier here. 👍 A friend of the podcast is a platform for working with mass freelance personnel YouDo Business https://b2b.youdo.com Images of the hosts from @12storeez_men 00:00 Founders - a podcast from entrepreneurs for entrepreneurs 01:14 What is the correct name 12 STOREEZ and how does Ivan introduce himself? 01:57 How is the company doing in 2022? Direct-to-consumer model. 02:12 Men's collection - why didn't it work out? 04:39 The ratio of online and offline in business. Features of production in Fashion 06:14 Virtual fitting rooms are doomed to failure 07:43 Business in 2022... 10:51 Is the pursuit of business capitalization a mistake? 12:02 Selling a share: is there life after an exit? 15:41 The stock market is the highest form of competition. 17:38 How the departure of foreign brands affected the rental of space and business 21:09 12STOREEZ's transition to the premium segment. Mistakes in communication with clients. How logistics changed in 2022. How COVID restrictions in China affected production. 32:39 The story of the closure of the Inditex and Dolce & Gabbana sub-brands 36:09 How can men look better and for what reason? 38:34 The market for men's cosmetics and men's jewelry. Potential for growth. 41:10 Is 12Storeez still a family business? 44:27 How Ivan would start a business in 2022 46:37 About marketplaces 48:06 Ivan's motivation to continue the business 49:00 12STOREEZ on marketplaces 50:00 The key factor in the success of 12 STOREEZ 52:07 One piece of advice to myself in the past 53:41 Ivan's advice on running a business 56:08 The most expensive fail 58:04 Results of 2022 for 12STOREEZ The article on VC that Ivan spoke about: https://vc.ru/u/173463-mikhail-guberg... #founders #business #12Storeez erid:LjN8K83Nd