I opened my own PR agency//Evgeniya Lampadova, Founder&CEO of the communications agency LAMPA
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How to leave an employer and start your own business? Why can a good specialist be a bad manager? Is it possible to work with a completely transparent budget and be extremely honest with the client? In the first issue of this year, we talk about the difficulties and joys of your own communications agency with Evgenia Lampadova, Founder & CEO of the communications agency "Lampa". "A small agency is not a world of pink ponies", but the main human values still remain the most important ones - honesty, professionalism and life with pleasure. 05:32 How easy is it to transfer from one sphere to another? 09:41 Internal communications is serious work 12:33 Successful entry into business 15:30 I was completely unprepared to sell my business and worked for zero for a while 19:15 I am a very good specialist, but I was a bad manager 22:27 People work for pennies in a corporate setting 22:50 It's good where we are not 30:39 We used to only deal with meanings 30:36 Branding agencies are very bad in Russia 32:06 Reputation costs money 33:35 Of course, we have a wild market 39:50 We sell ourselves through cases 41:25 In big business, you have less freedom 44:46 No need to act like a scumbag 51:29 I'm a person of crisis, but I'm exhausted too 52:24 In 2022, I especially feel the need for my profession 54:04 In the new year, work will remain for IT specialists and for PR specialists 59:50 Without hard things there is no good “After the deadline” is a show of the HSE School of Communications. Here we talk about everything related to the communications industry — advertising, SMM, PR, events — basically, everything that comes to your mind. Host Anastasia Urnova, associate professor at the HSE, TV presenter, PR specialist with 15 years of experience. Send your voice messages, questions and ideas for new episodes to the Telegram channel “After the deadline”: https://t.me/afterdline Anastasia Urnova in Telegram: https://t.me/markovnaonair LAMPA Communications Agency: https://lampa.team/ School of Communications website: https://cmd.hse.ru/incomm/
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