I just want to see - a tour of a furniture factory
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In this episode, Sergey Interierno raises the issue of customer trust in custom furniture manufacturers. The reason for the conversation was the desire of large customers to come to the furniture production. Where does this desire to look at the machines and wood dust come from? Let's figure it out in this video. In this episode, we will talk in detail about why furniture buyers want to visit the production facility before ordering and what they want to see there. In fact, not everyone understands what awaits them at the production facility: dust, noise, fuss. We will tell you several cases from practice, when customers had an irresistible desire to visit the production facility and we had to meet them halfway. We will explain why it is important for the client to see the real workshop of a real company, and not empty decorations. We will tell you what other advantages of in-house production are in the custom furniture manufacturing segment. We will give you a tour of the furniture workshop, which is attended by representatives of large customers to make sure that their order will be fulfilled. The video was created in Dima Pchelin's studio http://pchelin.ru/ Time codes 0:28 — Clients don't know what awaits them in production 1:36 — Why do customers so want to go to the workshop? 4:12 — We have something to answer for 5:02 — Real production, not decorations 6:27 — Tour for a customer representative 7:57 — Our own production - confirmation of capabilities 9:27 — In our own workshop, issues are resolved faster 11:22 — And the fitters should be our own 12:40 — Only one person makes decisions here 13:56 — Everything is fair for the custom-made furniture segment
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