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How V4 became the largest digital marketing company in Brazil

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Do Zero ao Topo

Published on Premiered Jul 11, 2023

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#sponsored A company that created its own demand 11 years ago, founded with zero reais in investments in the kitchen of a humble house on the outskirts of a city in Rio Grande do Sul. This is the summary of the history of V4 Campany, today the largest digital marketing consultancy in Brazil, with more than 5,500 clients and 230 offices spread throughout Brazil. For the founder, the secret of the business is decentralized management, which allows for economies of scale. “We sign around 700 new contracts per month and there is still room to grow”, says Dener Lippert, CEO of V4 Company, in another Zero ao Topo Special XP Empresas. To give you an idea, V4 Company is the largest investor in the word 'marketing' on Google and this year will invest R$20 million in paid media for the word. “We are seen and this led us to create a service scale model”, says the founder. Check out the interview with Carolina Kalili, sales representative at XP Empresas. Branded content editor: Fernando Prandi InfoMoney audiovisual team: Eva Stephany, Fabio Teixeira, Felipe Martini, Fernando Lima, Henrique Donadio, Layon Fidel and Thiago Vianna Episode editor: Layon Fidel Audiovisual manager: Stephanie Lotufo Editorial director: Raquel Balarin See the full list of episodes of the From Zero to the Top podcast: https://www.infomoney.com.br/negocios... Subscribe to our NEWSLETTER: https://www.infomoney.com.br/newslett... Subscribe to our YOUTUBE: / @infomoneybusiness Follow our INSTAGRAM: / infomoneybusiness Our TWITTER: / _imbusiness Our LINKEDIN: https://www.linkedin.com/showcase/inf... ABOUT FROM ZERO TO THE TOP: The podcast tells the story of the entrepreneurs and businesspeople behind the largest companies in the country. In each episode, we interview a founder, in a frank conversation about how they started their business, the challenges they faced over the years, the uncertainties and the decisive moments for the company. #FromZeroToTheTop

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