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HOW TO BUILD AN EMPIRE Boris Zarkov HSE Business Club Forum 2024

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HSE Business Club

Published on Sep 17, 2024

About :

Boris Zarkov is a Russian restaurateur and founder of the White Rabbit Family restaurant alliance. At the HSE Business Club 2024 Forum, Boris shared his experience with the guests of the event, talking about the specifics of recruiting employees, important traits of an entrepreneur, and the correct and effective delegation of responsibilities. 00:00 - Introduction 02:03 - About choosing a career as an entrepreneur 05:00 - The idea of the first restaurant and management 09:30 - How to generate good ideas 11:00 - Emotional and professional partnership 14:40 - Boris Zarkov's role within the alliance 18:45 - How to convey your idea without distorting its meaning 22:40 - Correct delegation 27:30 - Characteristics of correct hiring 29:40 - Interview questions 32:30 - Q1 "How do you organize your life?" 37:05 - Q2 "Does a technical education help in running a business?" 37:48 - Q3 "How do you compete with other restaurant alliances?" 40:25 - Q4 "Do you have problems with arrogance and how to deal with such a case?" 42:45 - Tips for students 44:20 - Q5 "How to stand out from competitors?"

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