How to build a brand loved by consumers, with Ana Cláudia Oliveira Raise The Bar

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Foursales Company

Published on Dec 17, 2024
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Discover how to build a brand that consumers love! 🚀 In the 114th edition of Raise The Bar, we will discuss iFood's secrets to being recognized as the most loved brand by Brazilians in 2024, ahead of brands such as Havaianas, Coca-Cola and Netflix. Our guest for this is Ana Cláudia Oliveira, Head of Brand Experience and Social & Content at the company. Learning from established brands is essential for companies looking to accelerate results and strengthen their positioning in the market. In this episode, we share valuable insights on how to build emotional connections, deliver value consistently and create experiences that build customer loyalty. 🎙️Join us every Tuesday at 7:00 pm on YouTube and the main podcast platforms. Don't miss the opportunity to improve your skills, standing out in the competitive world of sales and marketing! This Podcast is produced by Foursales and Salesjobs. Foursales is an executive search consultancy specialized exclusively in recruiting and selecting sales and marketing professionals. Learn more at: www.foursales.com.br Salesjobs is the first Tech Agency specialized in hiring salespeople! Receive 3 finalists in up to 7 business days, on a smart and 100% digital platform. Learn more at: www.salesjobs.com.br Download the survey “The Brands that Conquered Brazil 2024”: https://netlovescore.com/ #RaiseTheBar #Branding #EmotionalMarketing Chapters: 00:00 - Introduction 02:14 - Learn about the award “The Brands that Conquered Brazil” 05:04 - Good practices that made iFood a brand loved by Brazilians 07:03 - iFood's strategies to connect with consumers 19:20 - The pillars of the iFood brand 21:06 - How iFood measures consumers' love for the brand 25:18 - iFood's next steps to build connections with Brazilians 27:27 - How iFood works to connect with intermediaries 28:50 - iFood's strategies to stay relevant in the market 36:54 - Closing

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