HOW THE BILLION-DOLLAR FASHION INDUSTRY WORKS (Isabela Matte and Ivan Pons) The Partners 140
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Waiting list LIVING OFF INCOME – Class 22: https://r.vocemaisrico.com/0cfab0729b MEET IVAN PONS: https://r.vocemaisrico.com/203fef1b43 learn about IMATIZE, Isabela Matte's digital entrepreneurship course! 👇 https://r.vocemaisrico.com/977c1706a2 What makes a clothing brand successful? 🤔 Although there are many criteria to define “success”, significant results in sales, profit and recognition usually work. And when you have your own brand and your own production of pieces, the challenge is even greater. A market that earns around R$ 200 billion annually (according to Abit) generates expectations, but at the same time it can frustrate those who are not ready for the fight. Whether starting out in your garage, selling to friends, or even running a lean operation online, this niche involves much more complex steps than meets the eye. However, it is possible to achieve success - and in today's episode, you will learn how to do this through real perspectives from two entrepreneurs who have put their skin on the line in the fashion industry. So, where do you start in this market? How do you orchestrate efficient and profitable production? Does it make sense to have your name on the brand? How do you create a difference? Is it possible to put your essence into the brand without it losing its identity as you evolve? To answer these and other questions, we invited Isabella Mate and Ivan Pons to episode 140 of the Os Sócios podcast. We will talk about their trajectories in the fashion industry, how to generate profit despite complicated logistics, how to win loyal customers, positioning and branding, main competitive challenges and how to overcome them, new beginnings, and much more. It will be broadcast this Thursday (06/07), at 12 pm, on the Os Sócios Podcast channel. Hosts: Bruno Perini @bruno_perini and Malu Perini @maluperini Guests: Isabella Mate @isabelamattee Ivan Pons @ivanponsoficial @ivanpons THE SECRET TO SUCCESS IN THE FASHION INDUSTRY (Isabela Matte and Ivan Pons) The Partners 140 00:00 - Start 14:00 - DOES COLLEGE REALLY HELP WITH ENTREPRENEURSHIP? The Partners 140 38:30 - HOW MALU PERINI'S CLOTHING BRAND CAME ABOUT The Partners 140 46:34 - HOW TO START A CLOTHING BRAND IN PRACTICE The Partners 140 1:17:47 - BRUNO PERINI ABOUT HIS FIRST BOOK The Partners 140 1:28:43 - MARKETING ACTIONS THAT WORK IN ANY BUSINESS The Partners 140
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