How is Arezzo&Co transforming the phygital experience with influencer sellers? - Linx - World Latest Movie, Series, Videos and Trailers | fetery.com

How is Arezzo&Co transforming the phygital experience with influencer sellers?

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Published on Nov 27, 2024

About :

In this episode, Flávia Vagen, director of institutional relations, franchising and training and development, and Ricardo Fragoso, training and development manager – both from Arezzo&Co, a business unit of AZZAS 2154 – bring all the details about Influencerszz, a digital influencer program focused on retail and aimed at the brand's managers and salespeople. The initiative will train professionals with techniques, strategies, equipment and certification, so that phygital consumers have an even more complete shopping experience. Find out more in this incredible chat! 0:56 - Intro 3:35 - About Flávia Vagen 5:05 - About Ricardo Fragoso 6:20 - Arezzo Conventions 10:09 - Influencerszz Training 12:06 - Choosing participants 15:23 - About the Influencerszz program 17:14 - Customer relationship 20:45 - Equipment for videos 25:44 - Omnichannel 29:36 - Project plans 30:34 - Project pillars 32:00 - Awards and recognition 33:34 - Lessons learned 36:00 - Project objectives 38:37 - Retail roulette __________________________________ 🎧 Don't forget to share with your colleagues and subscribe to the channel so you don't miss any episodes! Check out other PDV episodes: How has Centauro revolutionized the customer experience with technology and efficiency? • How Centauro has revolutionized the e... How Multicoisas adapts to consumer needs to offer practicality and convenience: • How Multicoisas adapts to consumer needs to offer practicality and convenience: • Beauty and well-being on the rise: how Laser&Co is transforming the aesthetics market: • Beauty and well-being on the rise: how La... __________________________________ Listen also on your favorite audio platform Spotify: https://open.spotify.com/show/5OB5v7A... Amazon Music: music.amazon.com.br/podcasts/c6348f2b-796d-4c5d-be2a-f78f1ab3c72d/pdv---pod-do-varejo __________________________________ 🔗 Follow Linx Instagram: / linxretail LinkedIn: / linxretail Tiktok: / linx.retail

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