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Today's guest on Value Plus is a man who saw South Indians' love for Idali and trying to make it as a business opportunity. Part 1 of an interview with PC Mustafa, founder and CEO of ID Fresh, who collectively stopped childhood challenges like adding just the right amount of rice and flour to the batter of ground idli. The idli, resembling the Thumba flower, holds a deep emotional significance for South Indians. As the wheel of time rapidly turned, making it became an art filled with urgency. The love South Indians have for idli, along with the efforts they put into making it, was recognized as a business opportunity by today's guest on Value Plus. Just as the right proportions of rice and urad dal combine to form the perfect idli batter, ID Fresh's founder and CEO, PC Mustafa, overcame the challenges of his childhood. Here is part one of the interview with him. Subscribe and turn on notifications ???? so you don't miss any videos: https://goo.gl/Q5LMwv Visit for latest news == http://www.twentyfournews.com #24News Watch 24 - Live Any Time Anywhere Subscribe 24 News on YouTube. https://goo.gl/Q5LMwv Follow us to catch up on the latest trends and News. Facebook : / 24onlive Twitter : / 24onlive Instagram : / 24onlive