[How did OK!'s expansion into Kansai go?] One month after its first store opened...how are the sales of each store? - Television OSAKA NEWS - World Latest Movie, Series, Videos and Trailers | fetery.com

[How did OK!'s expansion into Kansai go?] One month after its first store opened...how are the sales of each store?

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Television OSAKA NEWS

Published on Dec 25, 2024

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It has been a month since the Kanto-based super-discount supermarket "OK" opened its first store in Kansai. Aiming to be the "lowest price in the region," the store focused on price reductions to compete with rival stores and original product development, resulting in sales of popular products that exceeded expectations. On the other hand, issues have emerged such as the store's inability to fully accommodate the unique food culture of Kansai and requests for product improvements. From next year, the store plans to open new stores in Nishinomiya Kitaguchi and other areas, aiming to strengthen its base. In contrast, Kansai-based "Bandai" has strengthened strategies such as sale days and face-to-face sales. On sale days, the store attracts many customers and has a unique character with attractions other than price. Measures to increase customer satisfaction through product explanations and cooking services have been successful, and sales have increased even after the OK store opened. In addition, "Life," which has a strong presence in Kansai, carried out a large-scale renovation before the OK store opened. While utilizing purchase data and adopting EDLP, the store differentiated itself with high-added-value products such as freshly baked bread and handmade pizza. This has resulted in a slight increase in sales, and the store continues to pursue a strategy of responding to the needs of each region. As each supermarket competes while leveraging its different strengths, consumers' choices are expanding. ─━─━─━─━─━─━─━─━─━─━─━─━─━─━─━─ We deliver "easy news" in an easy-to-understand manner, sports, collaboration projects with the Nihon Keizai Shimbun, and more every day! [Subscribe to the channel] https://www.youtube.com/c/tvosakanews... [SNS] ▶X(Twitter) / tvosaka_news ▶Facebook / tvosaka.news.fb ▶TikTok / tvonews ▶Instagram / tvonews #OK #Life #Bandai #HighPrices

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