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Notes and links mentioned in this episode can be found on our website: https://designpractice.pl/039. In this episode we talk about: → How to shape consumer behavior, → How to use behavioral economics in practice, → About psychological mechanisms used in social media, → About connecting the dots and finding your career path. Our guest is Piotr Bucki. Educator, lecturer, journalist. A person who works at the intersection of many areas - from psychology, through marketing to behavioral economics. Author of books, including the latest one "Sapiens na Zakupach. O tym, jak i wartomy, kupimy". An architect and...actor by education. The sponsor of the episode is the:protocol - a website with specific job offers for the IT industry. Check out theprotocol.it Photo author: Tomasz Jurgielewicz Let's stay in touch: Sign up for our newsletter so you don't miss the next episodes and every 2 weeks receive a solid dose of knowledge useful in developing your career at the intersection of IT and design: https://designpractice.pl/#newsletter Instagram: instagram.com/designpracticepl Facebook: facebook.com/designpracticepl YouTube: @designpracticepl Jingle: Explore by maxime. — Timestamps: 0:00 Start 3:06 What book did you read last? 6:58 What do you do and how did you start doing it? 17:42 What shapes our current life situation? 20:36 How did you happen to be bilingual? 21:50 About the book "Sapiens na Zakupach". Why did you write it? What is the subject matter and who is this book for? 33:57 Examples of using behavioral economics in a product 42:16 Where can you learn behavioral economics? How can you do it while also being aware of the risks that this knowledge carries? 45:36 What does your work process look like? What types of projects do you work on? 49:45 Can I train with you? 51:11 What skills would you like to focus on developing in the near future? 54:36 Conclusion