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The Boticário Group believes in the beauty of doing and achieving. The result of a remarkable entrepreneurial journey that began with O Boticário in 1977, today the Group is an organization formed by the business units O Boticário, Eudora, quem disse, berenice? and The Beauty Box. In addition to offering innovative beauty solutions that have gained market recognition, the beauty of the Boticário Group is also expressed through the Fundação Grupo Boticário de Proteção à Natureza, a non-profit institution that demonstrates the Group's respect for natural heritage.