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Sergey Interierno talks about the difference between expectations and reality when furniture is made based on renders and visualizations of design projects. From the new episode, you will learn what the problem is with renders and visualizations of design projects and how far they sometimes are from reality. Sergey will share cases from practice when designers create unimaginable furniture, wanting to get a beautiful picture, but do not think about the stages of installation, or the possibility of production or materials. In this video, we will tell you that sometimes the difference between reality and visualization depends not on designers and furniture makers, but on the customers themselves, who begin to understand the real cost of a beautiful picture or simply want to save money by using similar, but cheaper materials. The video was created in the studio of Dima Pchelin http://pchelin.ru/ 0:32 - What is the problem with furniture on renders 1:31 - The designer drew, but did not think about the installers 2:28 - The visualization of the furniture is ideal and this is a problem 3:33 - Furniture like at an exhibition. Copied from Milan, but the prices there are many times higher 4:17 — The difference between the render and reality using the example of a nightstand 5:55 — Ideal materials from the render are expensive 7:07 — Customers themselves ask to change the materials 8:22 — Unreal furniture from renders 9:45 — And other fabulous orders 11:30 — Customers are not ready for the price tag of furniture from the render 12:12 — Our renders and real projects