Frame 25 and Neuromarketing – “Science or Nonsense” explores advertising tricks
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Many of us think of ourselves as very rational beings who always make carefully thought-out, balanced decisions, rather than simply giving in to emotions. These people will certainly say that advertisements do not affect them. However, the advertising industry still exists and develops, and often targets our emotions, not the rational mind. In this episode of “Science or Stupidity”, we ask psychotherapist Artūrs Utināns and Andris Rubīns, head of the creative agency “Magic”, about how advertising works. #sif_maf2024 00:00 – Start 01:25 – Jānis Čīnas’s lamp and purchases made under the influence of guest advertisements 04:22 – “I don’t get caught up in advertisements!” 06:20 – people – rational or irrational beings 09:10 – life-hack against impulsive purchases 10:20 – impulsive people and those who measure 7 and 99 times 15:35 – are shopaholics trying to buy happiness 21:55 – can intrusive advertising have the opposite effect 23:40 – how important is the feeling of control 27:58 – are super bright outdoor advertising panels effective advertising 29:53 – how neuromarketing works 30:40 – how precisely should advertising be targeted 32:45 – which senses does advertising work on the most 34:58 – analysis of the visual identity of a podcast 36:20 – recognizable radio voices and the example of Auzans 41:38 – does advertising affect the conscious or subconscious more 44:00 – is frame 25 effective tactics 45:45 – ads used to be bolder 49:20 – the slogan “even bad advertising is advertising” – true or not 50:50 – is rationality currently trending 52:25 – is it important for people in Latvia to show off 56:36 – how playing music in a store affects shopping 1:00:08 – do incredibly good discounts mean a defective product 1:01:15 – the effectiveness of influencer marketing 1:05:37 – why all Christmas ads tend to feature a family with a dog 1:08:30 – is “Mad Men” the best TV series about the advertising industry 1:10:50 – do TV ads make sense nowadays if everything can be pushed forward
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