Vladimir Sedov is a unique entrepreneur! It seems that he succeeds in everything he undertakes. In the 90s, Vladimir Sedov founded the mattress manufacturing company Askona, and now it is the market leader in sleep products with revenues of over 50 billion rubles. In 2015, Vladimir invested over 4 billion rubles in the creation of a modern medical center in his native Kovrov, where people now come for treatment even from abroad. But Sedov's main project today is the first private city in Russia, Dobrograd. This is a city built from scratch, at the confluence of two rivers, surrounded by pine forests, with a modern urban environment and low-rise buildings. The total volume of planned investments is 73.5 billion rubles, and by 2034 the population should be 47,000 people. Also in the issue: • About IKEA leaving the Russian market and meeting the founder • What value does Askona actually make money on • About new sleep technologies and levitating mattresses • Why Askona grows its own top management, rather than hunting the best on the market • What is Dobrograd really and what is the business? • Why a personal strategy is more important than a business for an entrepreneur Subscribe to the founders on Telegram: https://t.me/kutergin_on_fire — Denis Kutergin's Channel. https://t.me/gurinovich_shares — Eduard Gurinovich's Channel. ???? Podcast partner — Alfa-Bank: the most technologically advanced bank for entrepreneurs. Choose products loyal to business https://alfabank.ru/sme/, ​​listen to the issue to the end and take part in the bank's competition! ???? Information support for the project — VKontakte: the most popular social network in Russia. In the VKontakte for Business group https://vk.com/business, episodes are released a little earlier. Host images from @12storeez_men Time codes: 00:00 — Founders — a podcast about business 00:48 — Vladimir Sedov (Askona & Dobrograd) is our guest! 01:36 — Is the current crisis the most difficult? Turbulence during the collapse of the USSR and the sanctions of 2022 — what are the similarities. 04:12 — Business strategy in 2022 — how have Askona's plans changed? 05:15 — IKEA's departure, how it affected Askona's business and the Russian furniture market 11:02 — Export abroad and Askona's share in Russia 17:44 — Flying mattress and other innovative developments for sleep 26:05 — The most comfortable mattress height for sex! 28:44 — The company's approach to management, why you need to grow your own management, and not hunt the top of the market 34:50 — Dobrograd, is it possible to export a city project 36:34 — How many more private cities exist in the world and why they didn't believe in the project in Russia. How to create a city for IT specialists 42:39 — What is the difference between Dobrograd and a cottage village 45:16 — The business component of Dobrograd 46:44 — Why the best world medicine is located in small towns 55:01 — The most expensive gift to yourself 57:31 — Invitations to politics? Why not 01:00:35 — The biggest and most ambitious goal 01:03:10 — Why personal strategy is so important for an entrepreneur 01:07:35 — COOOONCUURS with a cool question 01:09:40 — A letter to myself from the past Meta was recognized as an extremist organization and its activities were banned in Russia #ascona #dobrograd #founders erid: LjN8KHW45