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In the fourth episode of the web series “Experts in Productivity”, I went to Ervália, Matas de Minas, to visit the Criciúma farm and talk to Pachá and his family. A great story of courage and innovation in coffee farming. The producer followed in his father's footsteps and has been running the farm for over 20 years. In this video, he highlights the importance of having a zero harvest and also talks about how easy it is to find labor in the region, something rare these days. Watch the full episode at the link: • Criciúma Farm: Innovation in Coffee...