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Often, design is subject to rules: composition, grid, coloristics. This allows you to create verified projects with logic and order. But as soon as the project enters the real world, it faces chaos, which can destroy all the rules created along with the project. Designers fight this with guidelines and detailing, but the more order we create, the more chaos we face. Sergey Gurov has been engaged in design for 15 years, in his practice he inevitably touched upon this problem, and in each period he made different conclusions. In the lecture, he will talk about how order and chaos overlap in design, how a product exists in a random context. And how to create a design focusing not on the rules, but on the essence of the product. Lecture “Design as a point of view on everything” by Sergey Gurov, creative director More useful videos for designers in the VK group: http://www.vk.com/prosmotr Like Prosmotr on Instagram: / designprosmotr Find out Prosmotr news on Fb: / designprosmotr Follow the news on Twitter: / designprosmotr http://designprosmotr.ru