Denis Masharov on typography in corporate identity and font design Interview Prosmotr

9,615 views

Design Prosmotr

Published on Jun 28, 2018
About :

Interview with Denis Masharov, art director of Shandesign, font designer, lecturer at the HSE School of Design. About font design schools, the role of typography in corporate identity and commercial works of font designers. In the design environment, people who do font design are stars by definition. We use their work every day, but we know very little about how they create their works. In a conversation with Denis Masharov, we will talk about what distinguishes a font designer from everyone else, who you can learn this from and how the commercial side of a font designer's work is organized. We will not forget about the role of fonts in corporate identity and in modern communication either. - How do modern typography and fonts relate to historical stages of development? - What key features can be distinguished in modern typography? - Why did the fashion for wild disproportionate fonts appear? - Will something change in typography in the next 5 years? - Is font design profitable in Russia? — Tell us about the fonts you have made for commercial companies? Can every company afford a font? Is it expensive? — Can a good font be a corporate identity? — Is font design an individual job? — Is Helvetica a trendy font now? — Is it possible to be a good font designer without being a graphic designer? How is font related to engineering work? — Tell us, how do you like the local audience? Interviewer: Kirill Oleynichenko (https://vk.com/awdee) More useful videos for designers in the Vkontakte group: http://www.vk.com/prosmotr Useful subscription to Prosmotr news: http://www.goo.gl/11u0qJ Like Prosmotr on Facebook: / designprosmotr Follow the news on Twitter: / designprosmotr http://designprosmotr.ru

  • vidoe Comments
Trend Videos
24:30
The home of a shopaholic whose wardrobe is finally starting to burst
원지의하루
496,852 views   3 days ago
14:56
🐺 : You... are you an imposter? 🐐 : Get to work Old SKT Association feat. Jiseon, Gumayushi Lockdown Protocol
울프 이재완
536,709 views   5 days ago
9:08
Signs of a awning
짧은대본 ShortPaper
564,118 views   5 days ago
37:22
Delicious VS Untasty for 24 hours!! What is the most untasty way to eat Jjajangmyeon?!
파뿌리
655,087 views   4 days ago
26:30
🥬8-pack Kimchi🥬Lee Ha-yeon's 2024 Kimchi! All the secret ingredients of the master's kimchi are revealed!
김치쌤 이하연
239,200 views   9 days ago
5:10
I got an email from YouTube regarding my subscriber count.
보겸s
678,639 views   2 days ago
25:19
Every word she says makes me nervous. Joo Byung Jin's second blind date full of excitement~ #highlight #CanILoveNow EP.2
tvN STORY 티비엔 스토리
2,310,537 views   10 days ago
21:42
I'm going to take a break.
LeoJ Makeup
432,835 views   2 days ago
9:08
Signs of a awning
짧은대본 ShortPaper
564,118 views   5 days ago
41:48
When cooking, panic. The first great step to conquering the kitchen. [Night Chef]
김풍천국
231,122 views   1 day ago
23:39
My sister-in-law, a foreigner who suddenly wants to live in Korea while out and about in Seoul wearing a hanbok for the first time in her life (feat. Horonggak)
예나러브 [Jun & Yena]
180,162 views   2 days ago
26:41
Reasons for not getting married. No, I can't... No, I won't...
걍밍경
1,102,980 views   7 days ago
5:15
Stir-fried pork
웃고리즘
828,430 views   3 days ago
1:13
[How to Train Your Dragon] Teaser Trailer
유니버설 픽쳐스
225,288 views   2 days ago
24:30
The home of a shopaholic whose wardrobe is finally starting to burst
원지의하루
496,852 views   3 days ago
3:31
JAESSBEE - 'All Now with You' Official MV
MMTG 문명특급
2,417,180 views   10 days ago
15:17
Visit to Nona's Hannam-dong Mansion (feat. Italian Ambassador Emilia Gatto)
밀라논나 Milanonna
154,002 views   2 days ago
25:39
[SUB] Byun Woo-seok's birthday party where you can't laugh
유병재
1,633,165 views   1 day ago
2:27
MEOVV(민야오) 'BODY' (4K) STUDIO CHOOM ORIGINAL
STUDIO CHOOM [스튜디오 춤]
1,735,272 views   2 days ago
17:57
What happens when you run 100km in 7 days
고재영
1,142,186 views   6 days ago
17:57
What happens when you run 100km in 7 days
고재영
1,142,186 views   6 days ago
13:36
Hongsoyuk: The most popular pork belly dish in the world! I think this is better than Dongpoyuk. (Shanghai Authentic Recipe)
육식맨 YOOXICMAN
775,234 views   3 days ago
18:12
Why 53-Year-Old Sean Maintains His Teenage Vessels (Diet Revealed, Workout Routine)
션과 함께
1,127,486 views   6 days ago
4:57
Lee Su Yeon - You Know My Name [Immortal Songs 2 Singing the Legend/Immortal Songs 2] KBS 241109 Broadcast
KBS 레전드 케이팝
1,418,880 views   12 days ago
28:34
[Ah-hyung Highlight] All below Seoul National University..?! Mi-mi-minu and Seo Jang-hoon arguing about affinity vs. high affinity - Triple S Kim Yoo-yeon from Ewha Womans University's one-shot at Seo Jang-hoon💥 Knowing Brothers JTBC 241116 broadcast
아는형님 Knowingbros
1,684,028 views   5 days ago
15:08
I cried for the first time after watching a movie.. Attack on Titan finaleㅇㅅㅇ
아이자와 유우키
101,877 views   2 days ago
13:36
Hongsoyuk: The most popular pork belly dish in the world! I think this is better than Dongpoyuk. (Shanghai Authentic Recipe)
육식맨 YOOXICMAN
775,234 views   3 days ago
30:55
[Eating Vlog #105] Salppejo is actually a famous noodle artist🍲 A collection of noodle mukbangs perfect for binge-watching on a cold day😋♨️
살빼조DietJo
178,134 views   1 day ago
35:37
※The greatest reversal of roles※ NCT DREAM takes the lead in swallowing and digesting Mimimi Nu. Popularity Season 2 EP.35
모비딕 Mobidic
370,858 views   1 day ago
21:42
I'm going to take a break.
LeoJ Makeup
432,835 views   2 days ago
16:46
Sold out in 10 minutes. Samsung Galaxy Z Fold SE... What are your thoughts after using it for a week?
ITSub잇섭
1,067,818 views   7 days ago
5:10
I got an email from YouTube regarding my subscriber count.
보겸s
678,639 views   2 days ago
Google AdSense
336 x 280
Up Next
18:19
What went wrong with the VVD?
Nieuwsuur
159,239 views
9 months ago
16:56
This is how migration really works To the bottom The Evening Show (S4)
De Avondshow met Arjen Lubach | VPRO
1,011,175 views
1 year ago
17:40
Why Wilders is winning right now
Nieuwsuur
341,905 views
11 months ago
14:56
ASYLUM EMERGENCY LAW? MP KATI PIRI clashes with mathematician JAN VAN DE BEEK Bar Laat
Bar Laat
130,589 views
4 weeks ago
58:39
Unfiltered PVV member astonishes the House with his argument
Maarten van Rossem - De Podcast
43,428 views
2 days ago
17:44
What are Wilders' priorities?
Nieuwsuur
460,078 views
1 year ago
21:59
The attack on Omtzigt has been opened, but is that really so smart? Rondje Binnenhof #53
NOS
157,074 views
1 year ago
27:02
MICHELIN, AUCHAN, ETC: WHY MACRON'S COMMUNICATION IS COLLAPSING
Le Média
65,614 views
3 days ago
9:00
Lale Gül: people with an Islamic background are fans of Geert Wilders and not left-wing progressive
WNL
490,867 views
11 months ago
6:10
Observation team INTERCEPTS cargo of COCAINE at Schiphol The World of the Marechaussee WATCH
KIJK
45,361 views
1 day ago
25:54
Can things still work out between Timmermans and Omtzigt and does the PVV now have a chance? Rondje Binnenhof #54
NOS
166,399 views
1 year ago
9:43
Alexander Pechtold responds extensively to Geert Wilders' election victory DE ORANJEWINTER
Vandaag Inside
221,145 views
10 months ago
25:53
Is Wilders really milder and why do Timmermans and Omtzigt seek each other out so much? Rondje Binnenhof #52
NOS
153,027 views
1 year ago
37:06
Let's keep calling the stupid right stupid The Jesse Frederik Show #3
De Correspondent
10,243 views
10 days ago
1:41:41
National Delta Congress 2024 - Plenary (integral)
Nationaal Deltaprogramma
86 views
3 days ago
4:54
On patrol with Dutch civil guard near asylum center
VRT NWS
201,574 views
1 year ago
6:08
💔 IS RENÉ VAN DER GIJP'S MARRIAGE OVER? 💔 SHOWNIEUWS
Shownieuws
23,190 views
19 hours ago
9:48
Harsh criticism of 'sour' Frans Timmermans: 'This is someone who can't handle losing'
WNL
281,474 views
11 months ago
1:25:47
Timmermans (PvdA/GL) x Omtzigt (NSC)
NOS op 3
278,450 views
Streamed 1 year ago
8:25
Why the formation process should be smoother this time
EenVandaag
45,072 views
11 months ago
29:12
Oasis ep.1 - Rzava Canyon 🏊
Kulturista / Coolturista
14,314 views
2 years ago
30:51
Prettier than Paris ep. 181 18.06.2023. Barefoot Catch a fish, Arilje, Rzav
AgroTV Srbija
4,113 views
1 year ago
26:36
Quite naturally: River of memories (Jovan Memedović)
RTS Sasvim prirodno - Zvanični kanal
75,288 views
4 years ago
30:51
BEAUTIFUL FROM PARIS Barefoot Arilja Balkantrip TV
BalkanTrip TV
8,247 views
1 year ago
31:36
Prettier than Paris ep. 127 05.06.2022. Rzav, you and me, Arilje
AgroTV Srbija
20,734 views
2 years ago
29:20
Rope descent down Skakavac waterfall RAINFOREST Perucica Challenge the adventure
Izazovi avanturu
158,447 views
3 years ago
13:01
Veliki Rzav River
WWF Adria
5,710 views
2 years ago
23:46
CANYONING ON TARA Serbia travel guide
Andrej Maricic Pustolovine
13,606 views
8 years ago
35:52
Rzav Veliki
baterija studio
22,982 views
7 years ago
21:25
What to see in Zlatibor and its surroundings? Fattening Guesthouse waterfall JOURNEY WITHOUT BORDERS Ep.14
BalkanTrip TV
35,872 views
4 years ago
24:25
DESERT and AMAZONIA in Serbia The most famous GOLD prospector in Serbia Challenge the adventure
Izazovi avanturu
61,988 views
3 years ago
36:13
GREEN MARKET IN ZENIKA LAUGHTER AND POSITIVE
DOLINA LAŠVE
51,317 views
1 day ago
8:47
THE BEACH OF LOVE
Novak Knezic
6,327 views
4 years ago
3:55
RTS - This is where Gvozden Nikolić, a famous Serbian reporter, was born and lives
Glas Zapadne Srbije
191,735 views
3 years ago
20:01
YOU WILL NOT BELIEVE - Svračkovo Dam
Glas Zapadne Srbije
22,762 views
1 year ago
27:21
Neither rain nor oil leaks will prevent Radovan from exploring the natural beauty of Arilje Challenge the Adventure
Izazovi avanturu
72,470 views
4 years ago
22:12
TAORSKA Vrela - Mysteries, legends and traditions Markova Stolica VALJEVO'S JOURNEY WITHOUT BORDER Ep.12
BalkanTrip TV
5,516 views
4 years ago
5:46
JERMA CANYON / JERMA RIVER CANYON / SERBIA
Putevima Sveta - Dušan Nikolić
3,167 views
3 years ago
3:01
Veliki Rzav special reserve
REC Media Užice
182 views
1 year ago
Google AdSense
336 x 280

fetery.com. Copyright 2024