Customer Data Platform (CDP) - Weapon for deploying Customer Experience Management (CEM)
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Take customers as the center to build a superior competitive advantage. Customer Experience is the value that customers feel from the business, is the factor that builds customer loyalty, they buy more, stay longer and recommend the company to others. Customers are not loyal to the company, they are loyal to the experience that your company brings to them. Customer choice is the most important factor that shows the competitiveness of a business in the digital age. Omnichannel Retail model helps businesses sell through many channels at the same time but that is not enough, businesses need to create a true omnichannel experience. To answer the question of the importance of customer experience and seamless connection of experiences along the customer's purchasing journey with Customer Data Platform, follow today's episode of Vietnam Entrepreneurs with two very special guests. First, Dr. Dinh Le Dat, founder of Antsomi.com & SEA.CDPinstitute.org; he is also an expert in the field of BIG DATA & Performance Marketing. Antsomi - a company providing CDP 365 (Customer Data Platform) solutions integrated with Marketing Automation for businesses in Southeast Asia. The second guest, expert Nguyen Duong - CCXP, is the first Vietnamese and 1/6 people in ASEAN to receive a professional certificate in customer experience - CCXP (Certified Customer Experience Professional), issued by the International Customer Experience Association (CXPA), he is also the founder of CEM Partner - a pioneering company in customer experience consulting and training in Vietnam. ► Subscribe: http://bit.ly/subscribe-TQKS ----------------------------------- VIETSUCCESS Channel Produced by KAT MEDIA Email: [email protected] You can listen to the show on Podcast platforms: The Quoc Khanh Show ► Apple Podcast: https://apple.co/2REjYFm ► Spotify: https://spoti.fi/3v5Dpo9 ► Google Podcast: https://bit.ly/2Tcv30S Money360 ► Apple Podcast: https://apple.co/3xeADOO ► Spotify: https://spoti.fi/3x8Fu4c ► Google Podcast: https://bit.ly/3cxQ9gT Vietnam Entrepreneurs ► Apple Podcast: https://apple.co/3v9tIFr ► Spotify: https://spoti.fi/3x311LI ► Google Podcast: https://bit.ly/3isDoYZ Search ► Apple Podcast: https://apple.co/3lLfQjG ► Spotify: https://spoti.fi/37uDjgE ► Google Podcast: https://bit.ly/3ivyLgc REAL ESTATE CAFE ► Apple Podcast: https://apple.co/3HO8CUz ► Spotify: https://spoti.fi/3nNMguc ----------------------------------- © Copyright belongs to VIETSUCCESS - Please do not REUP © #vietsuccess #vietnamentrepreneurs #CustomerExperience
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