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🎓 Be part of the 24th class of Viver de Renda 👇 https://r.clique.ly/753c4a1b82 . Is there a formula for creating a brand?🤔 A few years ago, in order to reach a large audience, it was necessary to participate in the major media in some way. Today, everything has changed: thanks to the internet, ordinary people can become digital influencers and speak to the entire country - and even the world - through a screen. This visibility, as a consequence, has allowed influencers to become entrepreneurs and gain space in the business world. However, sustaining this is not so simple: whether digital or physical, creating your own brand is challenging. Making it long-lasting, winning customers and turning them into loyal fans requires much more than just a “swipe up”. So, what is needed to be successful in this area? How do you know the ideal time to start - if there is one? What are the first steps? To answer these questions, this week we invited Isabella Matte and Fernanda Petrizi to episode 84 of the Os Sócios podcast. Each of them created their brands in their own way and will tell us how they managed to grow in the digital world, consolidate their business through their influence, transform followers into customers and much more. Hosts: Bruno Perini @bruno_perini and Malu Perini @maluperini Guests: Fernanda Petrizi @fernandapetrixi and Isabela Matte @isabelamatte 00:00 – Waiting 03:35 – Start