Complex simple things: how much blood and sweat goes into our work
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We recorded this episode especially for people who are inexperienced in furniture production, to tell how much blood and sweat is behind each of our custom-made furniture items. And also as a response to the comments of haters who devalue the work of furniture makers. Sergey Interierno defends our work in response to viewers' comments in the spirit of "what's there to do", "it can't cost more than 5,000 rubles", "I can make something like this in a couple of hours". Sergey will show furniture details that are hidden from the eyes of a viewer inexperienced in furniture production, but create a feeling of premium and quality. He will tell how much work, man-hours, and processes are hidden behind the manufacture of this or that furniture item. He will share his thoughts on the need to know when to stop and feel the line between good and best, so that the desire for an ideal result does not drag you into an endless race. The video was created in Dima Pchelin's studio http://pchelin.ru/ Time codes 0:18 — In defense of our work 3:44 — Work that is not visible 6:40 — How much blood and sweat is behind our work 8:05 — Where is the line between the best and the good 9:15 — We do not pay attention to the haters
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