Collaborations between brands and artists - a discussion at Marketing Day in Britanka

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Британская высшая школа дизайна

Published on Oct 7, 2021
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How does the work between a brand and an artist work? We discussed famous collaborations during a discussion at Marketing Day in Britanka on September 25. Participants in the discussion: Dinara Sharlapaeva — promotes cultural projects at Lobby and the MaxArt art foundation. Previously, she held the position of head of the marketing department at the Pushkin State Museum of Fine Arts, Katerina Zharkova — marketing communications manager at Yota, Dmitry Aske — artist, former graffiti writer. Collaborated with brands Nike, Reebok, Swatch, MTS, Russian Railways Moderator — Evgenia Getinger, specialist in PR and marketing of cultural projects, art consultant.

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