CEO & TikTok legend Andreas W. Herb: How he is building a multimillion-dollar beverage business

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OMR Podcast

Published on Dec 4, 2024
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Andreas W. Herb ran a disco on the side as a bank trainee and then built up a million-dollar drinks business with the MBG Group. With brands such as Salitos, Effect and 9 Mile Vodka, he is shaking up the market from Paderborn - and has become a social media star himself in the process. The CEO explains in the OMR Podcast how Andreas Herb produces his content, why he does not believe in the long-term success of creator brands for iced tea or energy drinks - and why he now even offers caviar with the MBG Group. There is a typo in the company name in our video: Andreas W. Herb's company is called MBG Group. 00:00 Intro 01:08 Andreas Herb: From banker to beverage entrepreneur 03:23 The first disco and the start in the beverage market 05:44 Setting up a beverage distribution company: Beer from the trunk 08:16 The breakthrough with Miller Beer in Germany 12:34 From Miller Beer to the own brand Salitos 15:39 How Effect Energy came about: Competition to Red Bull 20:13 Successful marketing: Sponsoring, events and more 25:48 Setbacks and learnings: Alcopop tax and other challenges 30:22 Portfolio strategy: Salitos, Effect, caviar and more 35:11 Expansion abroad: Spain, Albania and other markets 40:20 Winery and premium brands 45:00 The transformation to a corporate influencer: Social media as a success factor More from the OMR Podcast: ???? https://omr.com/de/podcast ???? https://api.whatsapp.com/send/?phone=... ????‍♂️ / philipp-westermeyer-omr

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