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The capsule toy market is expected to reach 64 billion yen in 2023. Manufacturers are focusing on developing products that adults can play with and want to buy. A toy that is popular with a wide range of generations. We will look into the background of the popularity of capsule toys, which will celebrate their 60th anniversary in Japan next year. (From "news every." broadcast on October 16, 2024) ◇Membership "NTV NEWS Club" has started. For 290 yen per month, you will receive badge benefits that change color depending on your membership history and improve your status, as well as basic functions such as stamps that can be used in live streaming chats!! / @ntv_news ◇NTV News Bureau's SNS X / news24ntv TikTok / ntv.news Facebook / ntvnews24 Instagram https://www.instagram.com/ntv_news24/... ◇[Latest news now available] NTV NEWS https://news.ntv.co.jp/ #capsuletoy #HeiseiRetro #NTV #newsevery #news