BYD is confident that the 2025 SHARK 6 will topple all the pickup truck market leaders. If this market is successful, the Thai market will not be difficult.

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CarDebuts

Published on Oct 26, 2024
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BYD is confident it can take on all the Australian pick-up truck market leaders with its all-round superiority. If it succeeds in this market, competing in the Thai market will become much easier. BYD is confident it can win over buyers interested in Australian pick-up truck leaders Toyota and Ford with the SHARK 6, an alternative pick-up truck with a unique, affordable and more comprehensive plug-in hybrid powertrain. BYD is confident that the 2025 Shark 6 plug-in hybrid will be special enough to make buyers turn their backs on popular double cab pick-ups such as the Toyota HiLux and Ford Ranger, as the company prepares to make a splash in the Australian pick-up market next week. Pick-up truck customers are generally brand loyal and will continue to buy the latest models from Ford, Toyota, Isuzu, Mitsubishi or even Nissan depending on their current model. But David Smitherman, CEO of EVDirect, BYD’s Australian importer, hopes to change that mindset with the BYD Shark 6, Australia’s first plug-in hybrid pick-up truck. Equipped with a 1.5-liter 4-cylinder turbo petrol engine working with two electric motors and a 29.6-kilowatt-hour battery, it can run on pure electric power for up to 100 km and a total hybrid range of approximately 800 km. Compared to the pickup market that is mainly powered by diesel engines, there are three best-selling models in Australia: the Ford Ranger, Toyota HiLux and Isuzu D-Max. Follow our channel on Facebook at / cardebuts-891205251089964 or the website https://cardebuts.com/

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