🔔 Subscribe to the Channel and Turn on Notifications for Vietsuccess 👉 https://bit.ly/vietsuccess You can listen to the program on Podcast platforms: Business Insights ► Spotify: https://bit.ly/3qV93Jg ► Apple Podcast: https://bit.ly/406AsVH In the context that businesses are rushing to prepare advertising plans and sales strategies for next year, understanding consumer behavior will help optimize costs and improve ROI efficiency. The question is how can businesses truly understand their customers in the context of constantly changing consumer behavior? What is the important data that businesses need to focus on to retain target customers? To answer these questions, host Vanessa Phan is honored to talk with guest Dang Thuy Ha, Research Director of NielsenIQ Vietnam. She is also an expert with more than 15 years of experience in the field of market research. Timestamps: 00:00 - Welcome 01:47 - A few words about guest Dang Thuy Ha 02:45 - Changing trends in the way of understanding consumer behavior 05:16 - How is AI technology applied in researching customer behavior? 08:33 - Revealing the data group available to businesses 10:48 - A set of indicators that create KPIs for businesses 13:54 - Coming Up 14:27 - How will Vietnamese consumer behavior trends change in 2025 21:22 - Which sales channel will dominate in 2025? 25:22 - Who are the businesses that are really interested in market research? 27:43 - Vietnamese business owners' awareness of market data research 31:25 - Developing Sales & Marketing strategies based on customer understanding 35:54 - Valuable data sources help SMEs understand customers 38:54 - Coming Up 39:17 - Mistakes that business owners are likely to make in understanding customer behavior 40:15 - Saving operating costs with a long-term Marketing plan 43:08 - What tools can online businesses take advantage of to understand their customers? 47:32 - Important touchpoints that businesses need to pay attention to 51:01 - Message to business owners 52:04 - Welcome to the end Credits: Narrator - Host Vanessa Phan Scriptwriter Vanessa Phan Editor - Editor Bach Hop Media - Social Ngoc Anh, Vy Le, Vy Tran Producer - Producer Ngoc Huan Production Assistant - Producer Assistant Nhu My Cameramen Ninh BW Film & Photo Sound Dinh Thi Post Production Dinh Thi Photographer Ninh BW Film & Photo Designer Duong Vu #Vietsuccess #Business Insights #NielsenIQ #data #dulieu #AI #SMEs Don't forget to subscribe to Vietsuccess's Newsletter so you don't miss out on other interesting content updated every Thursday at 9am! https://vietsuccess.asia/newsletter/ At the same time, join Vietsuccess Community to discuss and contribute multi-dimensional opinions on the topics of Economics, Business, Education and Personal Development at: https://zalo.me/g/olbbrm500 ---------------------------------- Follow and connect with Vietsuccess here: ► Facebook: / vietsuccess ► Instagram: / vietsuccess.asia ► Email: [email protected] ---------------------------------- © Copyright belongs to Vietsuccess, please do not reup in any form © Copyright by Vietsuccess ☞ Do not Reup