Business Insights #23 Experience in developing & exporting FMCG products Nguyen Trung Dung, Dh Foods

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VIETSUCCESS

Published on Premiered Jun 5, 2024
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You can listen to the show on the following Podcast platforms: Business Insights ► Spotify: https://bit.ly/3qV93Jg ► Apple Podcast: https://bit.ly/406AsVH ► Google Podcast: https://bit.ly/46RsUbQ Today's Business Insights guest is the founder of one of the most popular spice brands in Vietnam - DH Foods, with the product that has received the most attention being Tay Ninh Shrimp Salt. Recently, DH Foods has also successfully brought its products to supermarket chains around the world, so today Business Insights invites you here to hear about your experience in exporting products and managing sales channels for FMCG products. It is a great honor to invite to the show - Founder & CEO of Dh Foods, Mr. Nguyen Trung Dung. What are you watching in this episode: 00:00 - Quick Q&A 01:31 - Guest introduction - Nguyen Trung Dung, Founder of Dh Foods 02:31 - Why did you choose to start a Vietnamese spice business? 06:09 - The relationship with Tay Ninh salt 07:46 - Experience of 4 startups of the owner of Dh Foods 10:25 - Starting Dh Foods 12:03 - Experience of starting a business in the FMCG industry 13:42 - Positioning Dh Foods in a market with Masan, Cholimex... 16:06 - How does Dh Foods manage 100 SKUs? 19:12 - Coming Up 19:42 - Managing raw material and service control costs 21:47 - Declining purchasing power, what does Dh Foods do? 26:24 - Experience in export channels 30:26 - Correct thinking in exporting FMCG products 33:50 - How to distribute through overseas sales channels? 36:24 - Putting products on shelves is difficult, keeping products on shelves is even more difficult? 39:43 - Coming Up 40:04 - How to approach international partners? 46:57 - Negotiating returns with international customers 47:42 - Summarizing experience in exporting FMCG products 50:35 - Leadership style of the owner of Dh Foods 53:31 - How does Dh Foods build a brand? 58:39 - Common points between business and football 59:42 - When should startups be resilient and when should they stop? 01:03:52 - Hello, ending. Credits: Narrator - Host Atlan Nguyen Scriptwriter Atlan Nguyen Editor - Editor Atlan Nguyen Media - Social Ngoc Anh Producer Ngoc Huan Filmmaker Nhat Truong, Hai Long Sound Nhat Truong Post Production Hai Long Design Nghi Nghi #Vietsuccess #BusinessInsights #DhFoods #FMCG #Startup Don't forget to subscribe to Vietsuccess's Newsletter so you don't miss out on other interesting content updated every Thursday at 9am! https://vietsuccess.asia/newsletter/ ----------------------------------- VIETSUCCESS Channel Email: [email protected] ----------------------------------- © Copyright belongs to VIETSUCCESS - Please do not REUP ©

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