Young Marketers Podcast Real Stories. Real Lessons. Season 1: Back to Fundamental Episode 1: Is Marketing More Important or Branding More Important? Speaker: Nguyen Phu Cuong - Marketing Director at Biti's, Eliter Season 1 Host: Chris Viet Linh - Former Senior Group BM at AB Inbev - Eliter Season 7 Link full EP01: • Is Marketing More Important or Branding Through... What is Marketing? What is Branding? What is the difference between the two most used but most confusing concepts in the Marketing industry? The real story of studying and working in marketing by Mr. Nguyen Phu Cuong, ranging from multicultural multinational companies such as Korean culture at Samsung, American and Japanese culture at Suntory Pepsico or deeply Vietnamese cultural identity like domestic enterprise Biti's, will bring listeners many perspectives to see that marketing is not just about communication or activation at the point of sale. Throughout the interesting conversation between the host and the guest, somewhere you can find and ponder the stories from these talented young marketers: Marketing, Branding all revolve around the truth; Marketing is so important that not only the marketing department can create the success of an entire brand but also the coordination between many departments in which marketing must play a leading and inspiring role; Marketing never stands still but constantly explores, serves the community, searches and changes standards that are no longer suitable; Marketing will always put people at the center and accompany or proactively create positive changes for them. Marketing, Branding, priorities for brands at different stages and in different industries. Hopefully this 15-episode, 15-week podcast series will touch you, those who are serious about the marketing profession, and especially every day are still curious to discover the true beauty of the profession. Full link: • Is marketing important or branding through... --- Guest: Nguyen Phu Cuong - Marketing Director at Biti's, Eliter Season 1 Mr. Phu Cuong is currently the Marketing Director of Biti's - with 10 years of experience accumulated in many environments, from multinational corporations such as Samsung (Digital Home Appliance industry), Suntory PepsiCo (Mirinda and Aquafina) to domestic enterprises like Biti's. Having experienced many working environments both international and domestic, Mr. Cuong has accumulated many practical lessons about marketing and branding. Over the past years, he and his team have achieved impressive business growth figures, with breakthroughs in Brand Building and Product Innovation, honored with more than 20 prestigious Awards on the National - Asia Pacific - Global scale such as The One Show Global, The One Show Asia, Adstars, PR Asia Awards, Tangrams Effectiveness, MMA The Smarties, Caples Creative Awards... --- ► Spotify: https://spoti.fi/3IZVsnK ► Apple Podcast: https://bit.ly/YMP_Applepodcast ► Voiz FM: https://voiz.vn/play/2043 ► TikTok: / youngmarketers ► Youtube: https://bit.ly/YMP_Youtube Accompanying Young Marketers Podcast in the first season is broadcasting partner Vietcetera, media partner Brands Vietnam, Advertising Vietnam & Future Impact Academy Young Marketers - Building future purposeful marketing leaders since 2013. #YoungMarketersPodcast #YoungMarketers #RealStoriesRealLessons #Season1 #Back2Fundamental