Alena Viktorovna Gil is a specialist in social and business etiquette, a member of the National Association of Protocol Specialists and a guest of the new episode of After the Deadline. We will talk about how to present yourself in accordance with your professional status and etiquette, why we label others and what qualities of future employees are assessed by CEOs of companies. We will also discuss why competent speech, appearance and charisma are more important than experience and how to manipulate them? How to conduct self-analysis and choose a speech style that will match your communication tasks? And we will figure out how much do people who say "zvOnish" earn? How many versions of the Russian language are there? And how to understand the rules of the game in business etiquette? 01:10 How speech, appearance and charisma influence others 06:17 Friend-or-foe signaling system 09:40 Maintaining adequacy and hiding discontent 11:32 Non-verbal means: greeting 15:35 Status, age and gender differences 19:37 Self-diagnosis and development of communication skills 26:05 About four Russian languages ​​and a literary gearbox 27:38 Is it possible to call and earn a lot? 31:06 Children, parents and etiquette 37:30 Etiquette is an opportunity "After the deadline" is a show about effective communications from the School of Communications of the National Research University Higher School of Economics. Here you will learn how to upgrade your skills, your career and your business. Host: Anastasia Urnova, Associate Professor of the National Research University Higher School of Economics, TV presenter, PR specialist. Listen to us on all podcast platforms: https://podcast.ru/1646248240 Telegram channel "After the deadline": https://t.me/afterdline Useful links: Interview with Alena Viktorovna Gil for Forbes: https://www.forbes.ru/partnerskie-mat... Telegram channel of the HSE School of Communications: https://t.me/incommhse HSE School of Communications: https://cmd.hse.ru/incomm Telegram channel of Anastasia Urnova: https://t.me/markovnaonair Team: Author and host - Anastasia Urnova Executive producer - Yulia Asoyan Producer - Ekaterina Bychkova Copywriter - Elizaveta Maksimova