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An unforgettable shopping adventure, where every week three participants will undergo fashion tests and compete for the title of the coolest fashionista in the country! Each episode features three completely different girls who think they are on first-name terms with fashion. The heroines are “kidnapped” from their homes by the show’s agents, who also secretly take all their clothes, shoes and accessories so that Alexander can create a portrait of each contender for victory. The participants watch the “fashion verdict” on a monitor in a separate trailer, which takes them to a personal meeting with Rogov. After the analysis, the host meets with the fashionistas to send one of them home, and gives the finalists a competition task - to put together an image in a specific style in just one hour and demonstrate it on the catwalk. In the final, Alexander, Lina Dembikova and the invited guest give their scores. In the end, only one heroine will take the winning statuette, receive the title of “Coolest Fashionista of the Week” and 50,000 rubles.