► Submit an application to open a turnkey pick-up point — https://t.me/Budi_Group_bot ► https://clck.ru/3Cs4n4 — sign up for a free online tour of the Quantum system and get useful materials that will help organize business processes and digitize your company. ► Test the corporate PBX from Tele2 for free — https://r.tele2.ru/nZn4d2h&erid=2Vfnx... ► Corporate messenger Chats from MTS Link — try it for free at the link: https://clck.ru/3ARAZo Can business become a catalyst for relationships in a couple? What are the main qualities of business partners that help them build a successful, efficient and recognizable company? What were the key drivers of growth from a small Instagram* store to a leader in the fashion industry with billions in revenue? And what price did its founders have to pay for this success? We talked about business, conflicts, mutual respect, friendship, difficulties and the downside of entrepreneurship with my long-awaited guests — co-founders of the 12 Storeez brand Irina Golomazdina and Ivan Khokhlov. I tried for a long time to persuade Ivan and Irina to come to my podcast together, as their story could be interesting, educational and instructive for many. 10 years ago, twin sisters Irina and Marina Golomazdin, together with Ivan Khokhlov, came up with the 12 Storeez clothing brand. During this time, its creators managed to build a real fashion empire and win the hearts of not only Russian fashionistas, but also European consumers. In 2020, 12 Storeez entered the global market thanks to the Farfetch platform, and in 2022 they moved to the premium segment. Today, 12 Storeez has almost 50 stores in Russia, Kazakhstan and Uzbekistan and has launched its first store in the UAE. So, from the first profit of 650,000 rubles, the company grew to a net profit of 592 million rubles (2023). And the company's revenue in 2023 reached 10.6 billion rubles. Whose idea was it to create the brand and who did it take a long time to persuade? What difficulties awaited the guys and what helped them find a way out of any situation? What are the founders' goals now and was there a conflict of interest after Marina Golomazdina launched her own brand? Was the joint business the main reason for the divorce? And also about the team, turning points and that very guiding star. In addition to business, we, of course, touched on the topics of family relationships, health problems and others. The conversation turned out to be very deep, heartfelt, sincere and sometimes sentimental, but we are sure that it was as useful as possible for you. Hurry up to watch the episode! ► Subscribe to other social networks of Alexander Sokolovsky: ▫️ Telegram channel - https://t.me/sokolay ▫️ Instagram* - / sokolovskiy ▫️ Our podcast on other resources - https://band.link/K6HKR ► Guests' contacts: ▫️Instagram* Ivan Khoklov - / ivan.kh ▫️Instagram* Irina Golomazdina - / golomazdina ???? Timecode: 00:00 Pre-roll 00:27 What will be in the episode? 02:11 How did 12 Storeez appear? 06:12 Business and family 12:03 Friendship and financial relations 15:01 Difficulties in working with loved ones 17:01 Turning point 21:35 Guiding star 25:12 When can you take the first step? 29:41 Complementing each other 36:03 What helped you grow? 40:29 The main qualities of founders 49:10 Conflict situations 57:18 High-quality communication 01:02:13 Link to Telegram in the description 01:02:48 How to systematize creativity? 01:16:10 Burning out teams 01:20:20 Crises and health problems 01:28:03 Poor sleep of an entrepreneur 01:30:37 The main reason for the breakdown of relations 01:37:43 Joint business after divorce 01:41:15 Is it possible to save a marriage in a joint business? 01:45:05 About another brand 01:50:19 Further goals 01:52:56 Blitz poll 01:54:10 What is happiness? Subscribe to the channel, like and don't miss new episodes with cool guests! -------------- #IvanKhoklov #IrinaGolomazdin #12storeez #clothes #business #AlexanderSokolovsky #podcast #interview #clothingbrand *The Meta company is banned in the Russian Federation