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Building an effective press strategy, Matthieu Chimot PMPB #37

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My Music Ads

Published on Jul 11, 2024

About :

Today, we have the pleasure of welcoming Matthieu Chimot, founder of Mazette RP, an agency dedicated to press relations and communication for artists and cultural actors. With his experience in the music industry, Matthieu is a reference in public relations and artist promotion. Matthieu first forged his career at Sony Music and Warner Music before creating the Mazette agency. A My Music Ads podcast can be found on: https://smartlink.ausha.co/parlons-mu... Subscribe to the YouTube channel @mymusicads Find us on: https://www.mymusicads.com/ Follow us on social networks: https://linktr.ee/mymusicads Find the Mazette RP networks: Instagram: / mazetterp TikTok: / mazetterp Site mentioned in this podcast: Stratégies: https://www.strategies.fr/ TIMECODE 00:00 Introduction of the guest 07:38 Journey 19:55 Pricing and strategic vision of a press relations agency 29:56 Project management and collaboration 40:14 Way and advice for approaching the media 48:13 Common points of talents and examples of press relay strategy 53:56 Professional life advice 1:08:56 Work-life balance 1:11:48 Final questions

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