Building a Marketing Strategy / Ilya Balakhnin (Paper Planes GVCG)

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Published on Jul 31, 2017
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We invite you to the HighLoad++ 2024 conference, which will be held on December 2 and 3 in Moscow! The program, details and tickets are available at the link: https://clck.ru/3DD4yb -------- RIT++ 2015, Whale Rider Abstracts: http://whalerider.ru/2015/abstracts/1... 1. SOSTAC as a basis for marketing strategy; 2. Starting with analysis. Zen measurements and useful data; 3. Goals and objectives of marketing strategy; 4. Strategic approach to brand and product design; 5. Strategy implementation tools; 6. Strategy execution management; 7. Key performance indicators.

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