Brivia X/Talk: AI, Creativity and Ethics: What CMOs Need to Master in 2025

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Brivia

Published on Dec 19, 2024
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This month, our X/Talk takes a deep dive into what happened at Web Summit Lisboa 2024, exploring how innovation is shaping the present and paving the way for the future. We’ll discuss advances in artificial intelligence, such as Terminus Group’s Hali, which ushers in a new era of humanized AI, and the trends that connect technology, creativity, and social impact in marketing. Discover how real-time personalization and automation are transforming the global marketplace, while ethical challenges and the quest for transparency remind us that the true impact of innovation lies in how it can bring people together. Press play and be inspired by a conversation that goes beyond technology, focusing on what really matters: human connection. Guests: Paola Müller: Strategic Director Brivia_Group (linkedin.com/in/paolamullers) Daniele Lazzarotto: Founder and Strategy Director of Cordão (linkedin.com/in/lazzarotto-daniele) Moderator: Roberto Ribas - CSO Brivia_Group ( / roberto-ribas-55134419 )

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