Brand Day 2023. Marketing Communications Trends 2023–2024

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Published on Streamed live on Dec 20, 2023
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The changing media reality, the emergence of new players on the market — both Russian and localized Western ones — the reprogramming of the media environment and the reboot of business processes and the subsequent change in consumption and demands of Russians affect the language of brands. In this section, the participants talked about how the update of the media environment affected not only communications, but also the creation of products, product offerings, services and service offerings. Marketing representatives shared how their approaches have changed over the past year and what to expect in 2024, when competition in the market will intensify against the backdrop of the return of strong players to the advertising field and the emergence of new brands. Speakers: — Sergey Ivanov, CMO PetShop (moderator); — Konstantin Tamirov, Head of Sales and Marketing Practice, OKKAM; — Alla Danilina, Director of Strategic and Innovative Products, NMi Group; — Anna Platova, Online Marketing Manager, VkusVill; - Anastasia Zhestareva, Marketing Director of the Siberian Collection; - Alexander Orlik, Marketing Director of Dr. Theiss.

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